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![]() | Job posted by TheLadders.co.uk |
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Our Client is a worldwide leading provider of business and financial software solutions for consumers, small businesses and accounting professionals.
Job Description
Our client is seeking a Group Market Research Manager to help drive research across the European region, including small business and personal finance offerings. This person would report into the country manager, EMEA.
The group market research manager will work with marketing and product development teams to:
Help identify and size potential new opportunities
Help identify most impactful messaging/marketing communications
Help accelerate growth in the mobile space, by conducting research on customer needs and how they are/should be addressed via mobile devices
Help business understand shopping/buying behaviors
Support customer experience focus by working closely with the business unit on net promoter and customer satisfaction research
Drive brand trackers to stay on top of market and competitive trends
Manage budget and prioritise research
Work with researchers across global team to ensure learnings are utilised to their fullest
Desired Skills and Experience
The successful candidate must be able to proactively suggest needed research, prioritise projects against businesss strategic objectives, synthesize information from a variety of studies including secondary sources, up-level insights from data analysis to strategic implications and proactively present the customers needs across different levels of the organisation.Must also have experience with NEW PRODUCT LAUNCH.
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