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Digital & CRM Manager

Warning: This vacancy expired on 2nd Dec 2008.

Job details

Blue Skies Marketing Recruitment

Get more details on Blue Skies Marketing Recruitment

Salary £45000 - £50000 per annum
Location West London
Job type Permanent
Company Blue Skies Marketing Recruitment
Contact Katie Brookes
Job sectors B2C, Leisure
Job disciplines Marketing
Employment Type Employer
Posted 4th Nov 2008
Expires 2nd Dec 2008

Job Description

Digital & CRM Manager Leisure/Entertainment London - £45,000 - £50,000

With over 32 million customers a year across over 60 venues, this leading leisure and entertainment brand is focused on being the leading brand in its sector and is committed to a program of new site openings. Integral to these plans is the continued development of its customer communication program, and integrating this with its digital marketing activity. It is now looking for an experience online marketer to take responsibility for all digital and CRM activity.

Key responsibilities will include:
- Website content management (including promotions content, product reviews etc), including SEO
- Online advertising and promotions (including PPC)
- Researching and recommending new activities in the digital space to maximise website traffic
- Ensuring the effective integration of digital and CRM activities
- Working with third parties to implement promotional activity (determining the digital mechanics etc)
- Managing all e-mail and SMS marketing campaigns
- Analysing and reporting on campaigns and website statistics
- Supporting new site openings with relevant digital activity

This is an exciting opportunity for someone with solid online and CRM experience, ideally gained in the multi-site leisure or retail sectors. With one direct report you'll also ideally have previous people management experience, as well as the ability to lead and inspire others.

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