At Sky, we believe we have revolutionised the way the world is entertained at home. We are dedicated to the notion that nothing should ever come between the customer and his or her enjoyment of Sky's world of entertainment choice. That's why we have carefully selected the best products available to extend, enrich and enhance their continued enjoyment of Sky.
We currently have an exciting opportunity for an experienced Marketing Manager to work within the Sky Protect arm of Partnership Products, responsible for Sky's extended warranty product Sky Protect, Sky Accessories and any further product extensions under the protection theme. The role will focus on campaign management to drive acquisition using a range of marketing initiatives, mainly below the line, but with an increased focus on online marketing over the 10/11 period including ownership of the online P&L.
The key responsibilities will include;
* Owning and delivering key direct mail campaigns refreshing creative on a regular basis and recommending improvements to support business objectives, working with internal and external agencies as required.
* Drive and deliver online marketing campaigns that meet the brief, deliver response volumes forecasted and support the Sky brand to time and budget
* Manage the Sky Protect website ensuring its continued development and effectiveness as a primary sales channel
* Financial management and control of Marketing budgets
* Drive and own key projects where appropriate to deliver new business opportunities / improve existing business practices
* To manage and develop strong relationships with our business partners D&G and UEI as well as creative agencies and internal stakeholders
* Monitor and control all communications activity and implement end of campaign evaluations, measure the success of activity against objectives
The successful candidate will possess the following;
* A strong undergraduate degree ideally supported by the CIM qualification
* Excellent direct marketing experience from either client or agency environment
*Integrated marketing experience across the wide range of offline/online channels available with the emphasis on online marketing skills
* Strong experience of managing print, creative and data agencies to deliver proposition and product launches
* Marketing and communications planning experience
* Proven ability to communicate & present confidently, being engaging and persuasive
* Takes responsibility and initiative for actions, projects and people
* Commercially minded with the ability to deliver financial efficiencies and success
Sky delivers some of the most diverse content and services on the planet, and we value the same diversity within our business. We provide a culture of entrepreneurialism and opportunity for one and all.
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For more information on working for Sky, please go to (web address removed)
Due to the fast paced nature of Sky's Businesses our vacancy close dates may be subject to change.
Sky delivers some of the most diverse content and services on the planet, and we value the same diversity within our business. We provide a culture of entrepreneurialism and opportunity for one and all.
This job expired on 09/02/2012
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