Marketing Jobs in Central/West End
Marketing Jobs in West Yorkshire
| Salary | £45000 - £50000 per annum |
|---|---|
| Location | Wiltshire |
| Job type | Permanent |
| Company | Hays Sales & Marketing |
| Contact | Charlie Fisher |
| Job sectors | B2C |
| Job disciplines | Marketing |
| Employment Type | Agency |
| Posted | 4th Sep 2008 |
| Expires | 2nd Oct 2008 |
A leading FMCG organisation is looking for a Senior Product Manager to develop and implement marketing programs and strategies for the company's supplement products in order to grow market/market share.
Key Responsibilities:
- Perform a range of activities to effectively market assigned products/services, such as conducting market research; overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns; and monitoring sales performance.
- Monitor, analyse, and evaluate domestic market trends, customer and consumer behaviour, as well as competitor activity to identify market opportunities for the product/service
- Monitor, analyse, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organisation (local and global).
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the product/service
- Campaign development liaise with advertising and promotions specialists, design sales campaigns and sales collateral appropriate for target audience
- Develop programmes and initiatives to grow market and increase market share e.g. educational programmes, KOL development, NHS initiatives
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