Job Purpose:
Provide the market and customer voice into the development of our future product strategy. Lead and coordinate the product marketing function.
Key Responsibilities & Tasks:
Act as champion for all programme related marketing and commercial activities. In particular, develop the commercial strategy and launch plans including:
-Product positioning
-Volume and Pricing strategy
-Global distribution plans (sales, service, parts)
-Marketing plans
-Detailed launch plans
Manage product marketing activities and ongoing product and strategy development including:
-Liaison with engineering, including gateways and PST meetings
-Input sales and marketing requirements to whole life plan
-Develop tactical product actions where required
-Ongoing strategy development
-Reporting (eg option take rates)
-Identify sales and marketing fleet requirements
-Define requirements for any research programmes
Integrate, plan and align marketing activities with regions
Operate the product marketing function , supported by product marketing team (pricing/intelligence), marketing operations and coordinate a 'line into (dotted line) HQ for our two regional brand managers. (UK/EU)
To undertake other duties as required to achieve the Company's objectives.
Qualification & Experience:
A Degree (or equivalent) in a business related area
Proven experience in broad automotive marketing roles covering several positions
Ideally has experience in Marketing, Sales and/or Dealer Development
Excellent planning and strategy skills
Thorough understanding of Marketing, Sales, dealer development and service processes
Excellent interpersonal skills and ability to manage and communicate at various levels
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.
This job expired on 09/02/2012
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