Warning: This vacancy expired on 23rd Jul 2008.

Job details

Job Description

Brand Manager - London - £35K - £38K, Plus Benefits

My client, a well known and highly respected organization, has a requirement for a Brand Manager - Consumer to join their Brand Communications team whose role is to create imaginative and successful marketing campaigns to key audiences.

The purpose of the role
? To be the guardian of the Client?s brands in all consumer communications across both new and traditional media.
? To develop high quality, cross-platform marketing communications to achieve key businesses and audience objectives.

Main activities
? Plan, book and manage all consumer media & productions including TV, radio, outdoor, online and print.
? Manage the planning and delivery of marketing campaigns to maximise take-up of newspaper promotions and hit sales targets.
? Effectively brief advertising and media buying agencies to ensure all communications activity is targeted, driven by customer insight, cost-effective and optimised across channels.
? Ensure the effective use of assets and in-house activity across all campaigns
? Manage the integration of brand positioning across all comms platforms and ensure the effective use of correct design templates where appropriate.
? Manage the internal communication of all brand marketing initiatives and competitive information (with media agency)
? Communicate with other marketing functions to ensure creative and strategic integration across campaigns.
? Effectively manage the advertising budget for all brand communications activity.
? Line management of Senior Brand Comms Exec and Brand Comms Exec.

Person Specification
? Project management ability: thorough, organised, with excellent attention to detail.
? Clear written and verbal communication: ability to express positive and negative feedback to other departments and 3rd parties effectively.
? Energetic, flexible approach: ability to manage internal relationships. Respond to challenge and work under pressure.
? Instinctive sense of how brands are made, how branding works and brand equity

Specific Knowledge and skills required
? Knowledge of newspaper marketing and production processes
? Understanding of online marketing techniques, the role of new media, web 2.0 and the digital landscape in the business future vision.
? Understanding of the market dynamics and competitive context
? Ability to apply consumer insights to the media and creative planning process (including appreciation of research and brand positioning techniques and their role in developing strategy)

This package comes with excellent benefits such as: - Pension scheme, healthcare, dental care, gym, onsite subsidised restaurant, onsite doctor, onsite physiotherapist and onsite occupational therapist

Keywords: - Brand, Brand Manager, Brand Manager Consumer, Consumer, Brand Comms,

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003

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