Head Of Marketing Communication

Warning: This vacancy expired on 26th Sep 2008.

Job details

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Job Description

An exciting opportunity has become available working for one of the UK's largest affinity financial services groups.
This highly successful mutual organisation is committed to continued growth and the provision of a truly first class financial service for its members. You will be working closely with the Head of Products to ensure ambitious targets for new member acquisition and product sales are met, which will be delivered through multi-channel direct marketing campaigns,
The Head of Campaigns represents the voice of the customer and, as such, needs to have an understanding of consumer behaviour and financial issues.

Key responsibilities (In no specific order)

·Marketing strategy
·Campaign planning
·New member acquisition
·Brand management
·Marketing and member communications and contact strategy
Task list
·Represent the consumer and act as a 'customer champion'
·Utilise communication channels (direct mail, telephony, website, AO network, media, conferences, sponsorships) working with the managers of channels owned by other areas of the business
·Plan, implement and monitor new business campaigns
·Manage the brand
·Identify and maximise potential media opportunities
·To benchmark Police Mutual campaigns with those of other financial service providers
·Understand the financial services marketplace and customer insights
·Be aware of regulatory requirements and ensure communications are compliant
·Ensuring communications reflect TCF approach
·Awareness of data protection guidelines and internal data management procedures
·Team management, co-ordination and development
·Management of the marketing budget
·Supplier acquisition and management
·Data selection and management for direct mail purposes
Experience/Knowledge required
·Campaign management including, print, data selection, MI and channel management
·Supplier management
·Brand processes
·Project management
·Customer Impact requirements
·Financial Services regulation
·Regulation impacting financial services marketing

If your skills match requirements of this role please forward your CV together with details of your current salary and benefits to (email address removed) quoting the relevant reference number in the subject field of your e-mail application

Please note you will receive an automated response advising you that we have received your CV

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide

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