Warning: This vacancy expired on 26th Sep 2008.

Job details

Job Description

An exciting opportunity has become available working for one of the UK's largest affinity financial services groups.
This highly successful mutual organisation is committed to continued growth and the provision of a truly first class financial service for its members. You will be working closely with the Head of Marketing Communications and campaign team to ensure ambitious targets for new member acquisition and product sales are met, which will be delivered through multi-channel direct marketing campaigns,

Key responsibilities (In no specific order)

Defining and developing messages and content for both marketing and corporate communications
Planning, delivery and evaluation of marketing projects
Developing and implementing multi-channel campaigns to meet targets for new business generation
Monitoring campaign results and business performance, identifying potential shortfalls against target and recommending activity to address these shortfalls
Keeping Society employees informed about marketing activities and their role in ensuring campaign success
Working with the Campaign Team to ensure common objectives and goals
Working with Legal and Compliance teams to ensure all communications comply with industry regulations
Task list

Plan, implement and monitor marketing campaigns
Plan, implement and deliver corporate communications
Understand the target audience and meet with customers to understand their financial needs and issues
Work with those areas of the business which will be impacted by marketing projects/campaigns to ensure understanding
Ensure all employees are aware of the progress of key campaigns
Benchmark campaigns with those of other financial service providers
Be aware of regulatory requirements and ensure communications are complaint
Secure stakeholder approval and sign off of communications
Day to day management of third party business partner relationships
Identify and manage suppliers and marketing agencies
Manage the budget for specific activities
Ensuring communications reflect TCF approach
Awareness of data protection guidelines and internal data management procedures
Experience/Knowledge required

Campaign management including, print, data selection, MI and channel management
How to ensure brand consistency and comply with brand guidelines
Project management
Raising Standards requirements
Financial Services regulation

If your skills match requirements of this role please forward your CV together with details of your current salary and benefits to (email address removed) quoting the relevant reference number in the subject field of your e-mail application

Please note you will receive an automated response advising you that we have received your CV

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