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Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

Job sectors All sectors Agency Automotive Aviation B2B B2C Banking Business Services Charity FMCG Fashion Finance Healthcare IT Industrial Industry Internet Legal Leisure Manufacturing Media Medical New Media Online Pharmaceutical Professional Public Sector Retail Scientific Social Media Telecoms Travel Utilities

	This job expired on 09/02/2012 Browse Marketing jobs by Region Marketing jobs in Swindon Browse Marketing jobs by Discipline Banking/Finance Digital marketing jobs Online Marketing Jobs Ecommerce Marketing Jobs

Job posted by Better Placed - Marketing People View more jobs from Better Placed - Marketing People

Job details

Salary band £50k - £60k Salary details £35000 - £60000 Location Swindon Job type Permanent Company Better Placed - Marketing People Contact unknown Job sectors Banking/Finance Job disciplines Digital, Ecommerce Employment Type All Posted 26/01/2012 Expires 09/02/2012

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Job Description

My client a major blue chip consumer business based in Swindon has an instantly recognised brand and an excellent reputation. Due to continued growth and investment they are now recruiting a Digital Content Consultant.

The Digital Web Consultant will be responsible for defining and delivering a clear web content strategy across the business. This role is key to facilitating the continued growth of customer acquisition and retention through digital channels.

The key responsibilities of this role will include but not be limited to the following;

• Assume full responsibility for all content across the business's portfolio of websites
• Ensure effective web CMS functionality
• Define workflows and approval processes for all content generators and stakeholders
• Ensure all page templates are developed appropriately and display best in practice in information architecture
• Work with Marketing and Creative Services to develop tone and copy guidelines
• Oversee the development of compliant and SEO rich content
• Closely coordinate activities with the Creative Services team, Product & Commercial team and with Marketing to schedule and release quality commercialised content to the websites
• Competitor Analysis
• Define and manage a smooth content delivery process
• Work with the wider eCommerce team to ensure website content is achieving user experience objectives and goals.
• Work closely with the Web analyst team to ensure the websites remain in good working order and that conversion is maintained. An understanding of paid web analytics tools would be advantageous.

This vacancy represents a brilliant opportunity for a Digital Content Consultant to join one of the UK's largest consumer businesses. The successful candidate will need to strike the perfect balance between creativity and technical capability, and ideally will have experience gained within Financial services, Utilities or Retail sectors. If this sounds like the role for you please attach a relevant CV.