Customer Marketing Analyst

Job details

Job Description

Our client is a leading Financial Services provider who are looking to appointment a skilled SAS trained Marketing Analyst as part of their expansion plans for their business intelligence and customer insight capability.

Reporting to the Head of Business Intelligence, you will be taking a leading role in the team; providing actionable and insightful analysis in terms of customer behaviour. You will be supporting the company's on-going direct marketing programmes, developing insights to support acquisition, retention and cross-selling initiatives. You will also be working in close conjunction with the Head of BI in terms of new projects and revenue initiatives.

Whilst a background in Financial Services would be advantageous, it is not essential. More importantly you will be comfortable in the use and manipulation of SAS to support customer marketing activities. You should be fully conversant in statistical modelling, in particular in the development and use of propensity models. Communications skills are also essential as you will be working in close conjunction with key stakeholders across the business.

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