



| Salary | £50000 - £60000 per annum |
|---|---|
| Location | Berkshire |
| Job type | Permanent |
| Company | Direct Experience |
| Contact | Christine Saunders |
| Job sectors | Banking/Finance, B2C |
| Job disciplines | Direct Marketing, Market Research, Marketing |
| Employment Type | All |
| Posted | 1st Aug 2008 |
| Expires | 29th Aug 2008 |
Senior player in the field of Marketing Analaysis sought for this direct to market financial services company.
The company has an impressive track record of delivering rate busting innovative and challenging fs products, making the traditional operators look to their laurels.
Bring your marketing analysis skills and segmentation knowledge to them and help them win the fight for the consumer purse.
The role will require you to use and develop statistical concepts and techniques that optimise the overall effectiveness of the marketing activity through detailed customer insight and analysis. This role is pivotal within the Business Intelligence team and the person will be responsible for propensity model development, segmentation and profiling, campaign targeting, and MI reporting. The role will require strong technical and analytical abilities with a detailed knowledge of database marketing.
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