SENIOR DATA ANALYST sought for my client to support the development and delivery of customer analytics for the marketing effort.
The role will involve the management of extraction and analysis of data from consumer databases from my client's strategic partners.
Applicants should be able to demonstrate experience of:
modelling
targeting strategy
data extraction
segmentation
results analysis
identification of propensity to buy
using analysis to inform marketing activity
statistics
profiling
In addition, strong communications skills, great attention to detail and an understanding of the practice of direct marketing are required.