Warning: This vacancy expired on 29th Dec 2008.
Job details
Job Description
An exciting new opportunity for a campaign executive to join a marketing team of 6 where you will create, implement and monitor proactive marketing material to specific target markets via online and offline campaigns
Job Title Marketing Campaign Executive
Reports to Marketing Manager
Job Purpose
To manage on and offline communication programmes within the overall Sales and Marketing plan
Principal Accountabilities
· In conjunction with the Sales & Marketing Plan, support development and implementation of the communication plan
· Develop campaign plans for each communication, including measurables
· Develop copy to support the development of communication and associated literature (product brochures, enquiry letters, web pages)
· Analyse effectiveness of the communications and recommend improvements
· Develop client briefs for marketing agency
· Coordinate regular agency supplier meetings, including agreement of Agenda (London based)
· Contribute to the work of the overall Marketing team as and when required
Competencies required for the role
Technical Knowledge
Essential
· Detailed understanding and experience of the implementation of marketing campaigns
· Marketing related degree or equivalent marketing qualification
Desirable
· Good understanding of the working of investment markets
· Awareness of FSA regulations
Use of IT Packages
· Html - intermediate
· Excel - basic
· Word - intermediate
· PowerPoint - intermediate
· Outlook - intermediate
· CRM Database - intermediate
Skills and Application
· Strong verbal communication, able to form and communicate sound arguments
· Strong written communication, able to convey complex issues in a manner appropriate to the audience
· Good interpersonal and negotiation skills, able to form good working relationships internally and with external suppliers
· Good time management and personal organisation
· A strong team worker and able top work on own initiative
· Able to prioritise according to changing workloads and priorities
Change in Market
· Awareness of changes in communication practices and regulations
· Awareness of competitor and market activity
· Awareness of latest changes to FSA regulations as they relate to financial promotions, products and services
General Skills & Attitude
· Positive, proactive and flexible attitude
· Self-starter able to conceive, prioritise and deliver initiatives to deadlines with minimum supervision
· Professional outlook
· Creative approach to problem solving
· Rational, logical
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