



| Salary | £30000 - £33000 per annum |
|---|---|
| Location | Dorset |
| Job type | Permanent |
| Company | Hays Sales & Marketing |
| Contact | Joanne Curtis |
| Job sectors | Banking/Finance |
| Job disciplines | Direct Marketing |
| Employment Type | Employer |
| Posted | 3rd Oct 2008 |
| Expires | 31st Oct 2008 |
A leading financial services company in Bournemouth seeks a talented Campaign Manager to join their direct marketing team. The purpose of the role is to support in the development and implementation of retention programmes across a variety of insurance products.
Key Tasks and Activities:
ˇ Develop a variety of marketing plans across a range of campaigns / projects, to ensure delivery of campaign / project objectives.
ˇ Carry out tasks and activities within allocated campaigns / projects, ensuring efficient / effective use of assigned budget and other resources and ensuring deadlines, cost, print production quality and legal compliance and other standards are met.
ˇ Build and maintain relationships with approved agencies, suppliers and internal specialist functions, to facilitate achievement of campaign / project tasks and overall goals.
ˇ Gain the support of underwriters and internal specialist functions to recommended campaign / project actions, adding value by providing sound retention advice, thereby maximising the impact and/or cost effectiveness of campaigns and projects.
ˇ Monitor expenditure against budget across assigned campaigns / projects, providing regular and adhoc reports to management, with recommendations to maximise the use of allocated spend.
ˇ As required, collate information and produce management reports, which update management on campaign progress or review campaign implementation on completion.
ˇ Provide advice, guidance and support to new or less experienced team members to speed induction or generally raise team effectiveness.
Skills, Knowledge and Experience:
An experienced Marketing professional with proven record in effective delivery of business results
ˇ Excellent communication skills oral and written
ˇ Environmental Awareness
ˇ Self / work organisation
ˇ Marketing qualifications or willingness to study
ˇ Previous Campaign Management or Marketing experience
ˇ Knowledge of Insurance market desirable
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