Warning: This vacancy expired on 31st Oct 2008.

Job details

Job Description

A leading financial services company in Bournemouth seeks a talented and experienced Marketing Production Executive. The successful candidate will have responsibility for the continuous improvement of the campaign production process including reduction of print and distribution costs, identifying the most effective print solutions to meet varied campaign needs and implementing change in internal process.

Principal Accountabilities:

 

1.      Own all aspects of production of customer acquisition campaigns, planning and project managing from initial design to final implementation.

2.      Fully understand the importance of effective campaign production within the business model and the impact of production decisions on the new business process.

3.      Use knowledge of the market place to identify suitable external production suppliers and direct their activities.

4.      Initiate and manage a regular competitive tendering process for each major area of campaign production.

5.      Negotiate with suppliers to improve value for money.

6.      Anticipate the effect of changes to production plans and implement initiatives to limit any negative impact to the business 

7.      Proactively seek better production solutions to improve effectiveness and oversee their implementation.

8.      Provide specialist production advice to the campaign team and external agencies on best practise.

9.      Forecast current and future production costs to support campaign and financial planning.

10.  Ensure data is translated accurately for printing of customer and prospect personal details.

11.  Regularly review the campaign process and make recommendations for improvement.

12.  Take full responsibility for production quality, devising effective processes to monitor and control quality of finished item to meet brand, technical and data quality requirements.

13.  Understand technical advances in global print production techniques and how these could provide competitive advantage.

14.  Act as deputy to Marketing Production Manager.

Competencies:
Essential:
Specialist, detailed knowledge of print production processes and suppliers.
Understanding of campaign management process and impact on the customer acquisition and retention activity
2 Years campaign production experience in a very high volume direct mail environment, involving multiple, complex campaigns.
First hand knowledge of direct marketing media and best practise
Excellent project management skills
Experience of directing external suppliers around defined cost-time-quality criteria.
Good negotiation skills.
Commercially minded with a good understanding of financial principles, including methods to mitigate VAT liability.
Ability to operate under intense pressure to meet deadlines
Flexibility to change plans at short notice as situations change

Desirable
A degree or relevant marketing qualification
Experience of working with overseas print and mailing houses
Experience of working in a large financial services business using direct channels
Experience of working in an FSA regulated environment
Experience of using Microsoft Project
Familiar with design software applications including Quark Xpress and PhotoShop

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