Warning: This vacancy expired on 18th Dec 2008.

Job details

Job Description

Pr?s

To design and manage delivery of campaign direct mail and email activity across a particualr product portfolio to meet agreed objectives, controlling allocated budget and meeting timeframes.

About the Client

Leading business & consumer services brand

About the Role

Key Responsibilities

• Design and deliver compelling 1-1 marketing communications covering campaign direct mail & email
• Ensure all direct activity is developed with ROI scenarios and that this focus is maintained through the campaign with a commitment to rigorous campaign evaluation.
• Commitment to test , learn ,optimise and ongoing continuous improvement
• Work with data team and DM agency to identify optimum prospects /customers for relevant targeting
• Stakeholder management ( product teams , agency , data , brand , compliance ,legal)
• Ensure integration with other media and that work is legal , brand and FSA /regulatory compliant

What We're Looking For

Technical Skills/Expertise

• Strong academics (minimum degree level education)
• Proven track record of successful management of ROI based direct mail and email campaigns
• Proven track record of working with customer databases and customer /prospect selection
• Experience of working with business generation models to support 1-1 marketing activity and focus on campaign evaluation
• Good all round understanding and experience of branding and communications
• Experience of working across a broad range of elements of the marketing communications mix
• Exposure to working on a variety of brands and markets
• Creative Flair
• Excellent presentation skills
• Strong at pulling together concise presentations
• Professional qualification or accreditation in direct marketing or related discipline

About the Offer

£36-40,000

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