Warning: This vacancy expired on 22nd Aug 2008.

Job details

Job Description

London - Vauxhall

The Ramblers Association is Britain's biggest charity working to promote walking and to improve conditions for all walkers. With 141,000 members in England, Scotland and Wales, we have been working for walkers for 70 years. We work to promote everyday walking to everyone - for all ages, backgrounds and abilities, in towns and cities as well as in the countryside, as part of a healthy lifestyle. Currently we are growing through a major shift in strategy which presents us with the scope to enter into very exciting territory.

We are currently searching for a highly motivated and strategically minded Director of Marketing & Communications. This is a key role within the senior management team with responsibility for developing the marketing strategy across the full mix. A great deal of how the brand develops will be influenced by this role and the actions taken now will result in greater membership retention, enhanced member experience, greater membership acquisition, a broader product offering and greater brand awareness across as wide a demographic as possible.

Your key responsibilities will include:

*Development of the full Marketing & Communications Strategy
*To define and develop The Ramblers marketing mix – on and offline
*To gain maximum benefit from The Ramblers’ brand development programme
*To significantly grow The Ramblers’ revenue streams through product and channel development
* To develop the CRM and Acquisition functions
*To play a key role within the senior management team

To succeed within this role you will:

*Have a good track record in brand development and communication
*Demonstrate sound commercial acumen coupled with an innovative approach to marketing strategy
*Display marketing creativity but not at the expense of core marketing principles
*Demonstrate experience of working across a broad spectrum of media
*Be able to influence at the highest levels and inspire a large multi-functional team

Benefits include:

*Generous private pension scheme
*Interest-free season ticket loan
*Flexible working/home working policy
*Annual concessionary Ramblers Holiday allowance (worth £999 per annum)

Ref Code: ADV335862SIM3
Closing Date: Not specified
Salary: c £50,000
Position Type: Permanent

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