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![]() | Job posted by PSD Group |
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Précis
Major International blue chip consumer business seeks a new Head of Database Marketing
About the Client
Major International blue chip, data focused business
About the Role
Lead the Data campaign management and database insight teams
Responsible for production of all campaign selections and to continuously improve campaign performance and mailing effectiveness
Focused on specific projects such as targeting improvement and segmentation
Work closely with the Head of Direct Marketing to develop and maintain meaningful customer contact strategies.
What We're Looking For
Customer Database Marketing Manager with a strong focus on volume led, mass campaigns
Leadership of a team, this will manage a team of 6, with three direct reports
Considerable experience in the use and application of analytics, eg: SAS, SPSS and campaign management
About the Offer
To £60,000 + car allowance of £6,000 + benefits. Please apply to (email address removed) with a short covering letter outlining your current salary and package, and a synopsis of your skills in relation to the main criteria of the role. Reference 626430
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