| Salary | £30000 - £40000 per annum |
|---|---|
| Location | London |
| Job type | Temporary |
| Company | Hays Sales & Marketing |
| Contact | Sophie Capel |
| Job sectors | Banking/Finance, B2C |
| Job disciplines | Direct Marketing, Marketing |
| Employment Type | Employer |
| Posted | 18th Nov 2008 |
| Expires | 16th Dec 2008 |
One of the world's most admired corporation seeks a Marketing Effectiveness Manager (maternity cover) to track and influence the development of profitable economic strategies focused on existing customer profitability across all products and channels.
Responsibilities include:
- Accountability & ownership of marketing campaigns, treatment & pricing strategies
- Interpretation of data to understand and measure performance
- Ensure leverage of the company's databases to maximise penetration & profitability within the product's portfolio through driving data requirements, sources, as well as ensuring data integrity through process
- Coordination across the 3 teams involved
Essential skills:
- Experience executing credit card customer management
- Solid understanding of customer service measurement programmes
- Demonstrable experience developing and implementing customer-led marketing plans
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