This is an exciting opportunity for a passionate marketeer to drive forward the marketing strategy for this new product launch of this established business.
You will be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
Responsible for the creation and execution of all above the line and below the line account acquisition marketing campaigns. This will include Internet lead generator, Internet aggregator management, direct mail, DRTV, door drop and other channels.
Responsible for product and ancillary product development and management.
To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
Key Accountabilities/Duties
Responsible for the marketing of Company products and services to the right market
Branding and product development for new account acquisition
Budget Management. To delivery all marketing activity within the agreed budget
To manage execution of the entire product line life cycle from strategic planning to tactical activities
Management To manage the entire product line life cycle from strategic planning to tactical activities
To develop and implement a plan to push product, working with all relevant departments for its execution
Development of comprehensive public relations strategy
Work and coordinate with all internal groups to ensure operational needs are met with regard to marketing initiatives and that processes meet regulatory requirements
Develop necessary MI to ensure adequate management reporting
To manage all aspects of print production, receipt and distribution
Knowledge/Experience Required
Proven ability to oversee the development, maintenance and delivery of all marketing, advertising and promotional activities to meet company objectives
Experience in all aspects of Internet based customer acquisition, servicing and retention
Knowledge of analytical based marketing and risk management strategies
A strong understanding of customer and market dynamics and requirements
Strategic thinker, yet detail-oriented
To demonstrate the ability to interact and cooperate with all company employees and stakeholders as necessary
Ability to work in a fast passed constantly changing environment where multi tasking is essential
This is a fixed term contract with a view of going permanent. If this is the role for you, then apply to today!!!!!
This job expired on 15/02/2012
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