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Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

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	This job expired on 09/02/2012 Browse Marketing jobs by Region Marketing jobs in North West Marketing jobs in Liverpool Marketing jobs in Manchester Marketing jobs in Cheshire Marketing jobs in Greater Manchester Browse Marketing jobs by Discipline Banking/Finance Retail B2C Online/Internet Direct marketing jobs Marketing and Sales jobs Marketing communication jobs Ecommerce Marketing Jobs Channel Marketing jobs Couldn't find the job you're looking for? More jobs like this... Marketing Director Posted by Better Placed - Marketing People on 8th Feb 2012 Marketing & Communications Executive Posted by Servisair UK on 24th Jan 2012 Marketing Executive Posted by Wilson & Co on 8th Feb 2012 Jobs By Email Sign up now to get jobs sent to your Inbox...

Job posted by Forward Role Recruitment Ltd View more jobs from Forward Role Recruitment Ltd Find out more about Forward Role Recruitment Ltd

Job details

Salary band £20k - £25k Salary details £20,000 - £25,000 Location North West, Liverpool, Manchester, Cheshire, Greater Manchester Job type Permanent Company Forward Role Recruitment Ltd Contact unknown Job sectors Banking/Finance, Retail, B2C, Online/Internet Job disciplines Direct Marketing, Marketing, Communications, Ecommerce, Channel Marketing Employment Type All Posted 01/12/2010 Expires 09/02/2012

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Job Description

Our client is a major blue chip organisation who are looking to recruit a Campaign Executive to join their dynamic marketing function and help drive the acquisition strategy forward through a sustained period of growth.

  

Responsibilities will include;

• Drive targeted acquisition campaigns across direct marketing, advertising (on and offline), PPC, web (suspect emails, events local marketing and PR
• External website content and traffic generation for all products and channels
• Responsible for reporting on recruitment campaign activity performance, definition of KPIs, reporting frequency, format to measure effectiveness and inform future activity. 
• Drive advertising strategy and execution
• To communicate recruitment plans across the business and to understand impact on all service aspects of the acquisition plan To develop and manage the recruitment cost budgets for all recruitment activities
• Responsible for managing the prospect customer journey (prospects and suspects) through to converted leads
• To understand the different target markets and prospective customer profiles to create communication plans for both B to B and B to C markets.
• Contribute to Prospect Management Project including data capture, centre liaison and external list sourcing.
• To constantly review process and methods to improve effectiveness and efficiency.
• Provide prospective customer insight and feed into tactical plans.

The ideal candidate will be of graduate calibre with a real passion and determination to succeed. Excellent commercial acumen is required along with the ability to communicate with internal stakeholders. You will also have experience across ideally both online and offline communications but in particular direct mail and campaign management.