Job Title

 
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Location/UK P'code

Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

Job sectors All sectors Agency Automotive Aviation B2B B2C Banking Business Services Charity FMCG Fashion Finance Healthcare IT Industrial Industry Internet Legal Leisure Manufacturing Media Medical New Media Online Pharmaceutical Professional Public Sector Retail Scientific Social Media Telecoms Travel Utilities

	This job expired on 14/02/2012 Browse Marketing jobs by Region Marketing jobs in Reading Browse Marketing jobs by Discipline Banking/Finance Direct marketing jobs Marketing and Sales jobs Digital marketing jobs Online Marketing Jobs

Job posted by Mark-eting Recruitment View more jobs from Mark-eting Recruitment

Job details

Salary band £30k - £40k Salary details £35,000 - £45,000 Location Reading Job type Permanent Company Mark-eting Recruitment Contact unknown Job sectors Banking/Finance Job disciplines Direct Marketing, Marketing, Digital Employment Type All Posted 17/01/2012 Expires 14/02/2012

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Job Description

One of the UK's leading providers of direct marketing and strategy development services for the Insurance Industry is looking for a Digital Marketing Manager based in Reading.

The day to day duties include:

• Manage the development and implementation of the marketing strategy, product strategy and business plans to meet key metrics.
• Identify market trends in distribution and products in order to establish marketing opportunities within the business and prepare plans to improve on run rate performance.
• Develop performance models to optimise sales and profitability
• Manage the on-going web strategy, website update and review process with all suppliers. Optimise for SEO and usability through regular reviews and implementation plans.
• Ensure tracking is in place for measurement of all key sales and conversion Key Performance Indicators (KPIs).
• Gather and analyse customer feedback on the site, identifying and implementing improvements. Seek differentiation in the market
• Ensure tracking is in place for measurement of all key sales and conversion Key Performance Indicators (KPIs).
• Manage and develop the customer value management programme to maximise revenue and ensure a control process is in place to ensure consistent delivery against SLAs

Experience required

• Experienced in delivering online marketing campaigns, aggregator management, PPC delivery and SEO
• Proven experience within financial services ideally working on travel insurance products, channel and direct marketing campaigns
• Experienced in working in a matrix environment and to senior executive level.
• Project management skills
• Highly focused on deadlines and contingency planning
• Strong interpersonal and relationship management

The ideal candidate for this role will have a Digital Marketing background, gained ideally from the Insurance sector, and will have experience of the above duties.

Unfortunately we will not be able to respond to all applicants due to the number of responses we receive. If you haven't heard back from us within 3 days of applying then your application for this position