Are you an experienced database marketer, with a solid background in campaign planning and decisioning, experienced in campaign selection tools?
A solid background of applying this in a data rich environment, dealing with large volumes of customer data?
Do you have a solid analytical background? Strong numerical ability with experience utilising analytics programmes?
An experienced manager, training and developing a team of database marketing and campaign planning specialists?
This could be a great opportunity for you.
The role we're recruiting for is a Head of Database Marketing. Working for a specialist insurance provider in South West London. This role will have you leading a small team of campaign management and database marketing specialists.
You and your team will be responsible for production of all marketing campaign selections in terms of both quality and timeliness, working across the wider marketing function to continuously improve campaign performance and direct marketing effectiveness.
You will also be the strategic lead on things like segmentation projects and targeting improvements, also working with the wider IT and data management function to ensure the quality of information is optimised to help improve marketing effectiveness.
This will be a senior management level position reporting to the Director of Data and Insight.
Role: Head of Database Marketing
Location: South West London
Salary: £50,000 to £55,000
Benefits: Bonus 10-20%, £6k car allowance & benefits
Experience Required:
- Solid data driven direct marketing background, with considerable experience in database marketing processes, tools and best practices
- Highly numerate, with excellent analytical capabilities
- Previous management experience in this field, with experience leading experienced personnel.
- Strong understanding of customer database structures and campaign best practices
- Experienced working with large, complex data environments
- Highly conversant with campaign management tools, with some exposure to analytics software's too
- Must have the necessary visas to live and work in the UK
TO APPLY
For further information please contact:
Colin Doree
Principal Consultant - Blue Pelican Marketing
(phone number removed)
(email address removed)
For more vacancies which may suit your needs, please visit us at (web address removed)
About Us
Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies. We pride ourselves on assisting people in locating new positions within dynamic organisations across the UK and Europe. So if you are looking for a new challenge and a career move which will raise you to the next level, get in touch, it could be the most fruitful communication you make today!
This job expired on 02/03/2012
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