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Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

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	This job expired on 28/02/2012 Browse Marketing jobs by Region Marketing jobs in West Yorkshire Browse Marketing jobs by Discipline Banking/Finance B2C Direct marketing jobs Market research jobs Market Analyst jobs Couldn't find the job you're looking for? More jobs like this... Junior Category/Insight Analyst Posted by JVR Recruitment on 21st May 2012 Bright Numerical Analysts Posted by Better Placed - Marketing People on 18th May 2012 Product Manager Posted by Better Placed - Marketing People on 21st May 2012 Jobs By Email Sign up now to get jobs sent to your Inbox...

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Job details

Salary band £25k - £30k Salary details £25000 - £30000 Location West Yorkshire Job type Permanent Company Search Consultancy Contact unknown Job sectors Banking/Finance, B2C Job disciplines Direct Marketing, Market Research, Market Analyst Employment Type All Posted 31/01/2012 Expires 28/02/2012

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Job Description

Insight Analyst
West Yorkshire
25-30k

This is an exciting opportunity for an experienced Insight Analyst to join a well known financial services company in Yorkshire. The purpose of this role is to provide customer information and business intelligence. This is an interesting role that will help the firm understand their customer base and realise the benefits of marketing activity.

The job:

To provide market and customer insight that can be used to develop new propositions and target customers more effectively
Analyse the effectiveness of product advertising across various media types including TV, Radio, Press, Online and Magazines
Report writing / presenting analysis findings to managers and stakeholders
Identifying patterns and trends, seeking insight into marketing activity, competitors and overall market performance
Evaluate customer data and create relevant customer segments
Analyse the performance of specific marketing campaigns and FS products
Run data queries using SQL
Provide project management for customer research projects including tracking surveys and new product research programmes
To provide the 'voice of the customer' within the business
Drive improvement initiatives based on insight to improve the customer experience
Manage third party agencies to ensure data is delivered on time and to budget

The person:

2 years minimum experience in an insight role
Financial services experience preferable but not vital
Experience of both quantitative and qualitative research
Able to think strategically and communicate the bigger picture
Able to draw information from a variety of sources to develop customer, market and competitor insight
Able to write questionnaires and discussion guides to ensure maximum value of output
Experience of using Excel, Alterian, SQL preferred
Able to manage stakeholders proactively, adapt style to different audiences and present findings to senior management
Understanding of regulation and adherence to Data Protection Act and MRS Code of Conduct

This is an opportunity to join a growing team and provide a vital role that will directly effect the commercial success of the company. The ideal candidate will be passionate about customer satisfaction and able to identify new opportunities in the market.

To discuss this further please contact Will Anderson on (phone number removed) or email your CV and cover letter to (email address removed)