


| Salary | £25000 - £32000 per annum |
|---|---|
| Location | West Yorkshire |
| Job type | Permanent |
| Company | Better Placed Recruitment |
| Contact | Tim Tomlinson |
| Job sectors | Banking/Finance, Public Sector, Leisure |
| Job disciplines | Direct Marketing, Market Research, Marketing |
| Employment Type | All |
| Posted | 17th Sep 2008 |
| Expires | 15th Oct 2008 |
Our client is a leading healthcare provider and they are currently looking for an experienced marketing analyst to work closely with the Head of Marketing. Your remit will be to provide quality data, bespoke systems and analytical expertise to support the marketing team in their strategic development of the business. In particular this will include;
Data modelling, including propensity modelling, data extraction and manipulation, performance tracking and evaluation.
Development of forecasting capability.
Analysis, profiling and segmentation of customers.
Database marketing and analysis.
Evaluation of marketing activity effectiveness.
Management of key data suppliers.
To be considered for this exciting opportunity you will need a proven track record of performing some, if not all, of the elements of this role in a similar commercial environment. A good working knowledge of statistical techniques and programmes would be advantageous, but training will be provided so the ability to grasp them quickly would suffice. Above all else though, you will need to be highly numerate, strong analytically and an expert with Excel.
In return you will be a key part of a successful 20-person marketing department, where you will receive all the training and career development you would expect from a leading Blue Chip employer.
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