Job details
Job Description
Responsibilities will include:
· To ensure that all existing customers renew the policy holdings they have.
· To ensure that the budgeted renewal income is realised.
· To develop a customer rewards scheme for customers that drives retention but can also be used within acquisition and cross-sales campaigns.
· To define the reactive retention strategy, bespoke products and discounts to be used within the call centre.
· Overseeing the production of all marketing activity, within your remit
· Responsible for developing a customer communications program that improves customer retention rate. This program encompasses all written communication, telemarketing as well as definition and delivery of offers and product enhancements
· To manage a program of customer experience work that is targeted to improve satisfaction, loyalty and advocacy of the customer base.
· To define the customer journey after a cancellation attempt, including data selection, discount levels and development of a bespoke portfolio of reactive product offers.
· Develop the appropriate Customer Loyalty Strategy.
· Develop and introduce a customer rewards / loyalty scheme that improves customer loyalty as well as cross-sell and acquisition performance.
It is essential that you have the following experience:
· Experience and understanding of direct marketing processes and businesses.
· The ideal candidate will be an experienced business to customer marketing and/or retention specialist with a probable background in utilities, financial services or telecoms.
· Experience of bringing innovative and new ideas to challenge processes and the way we operate in this area.
· A self-starter who embraces responsibility and can manage own time.
· A confident and articulate communicator who can influence and direct up to Board Level.
· Strong multi-channel marketing background, preferably including financial services experience.
· Top quality analytical skill set.
· Strong commercial acumen used to pulling business cases together.
· Ability to think strategically to drive long run direction of the area
· Ability to present compelling ideas and to influence at a senior level. Capable of having significant personal impact with an experienced Executive Team.
If this the challenge and the job that you are waiting for, please send your latest CV and contact details to (email address removed) , quoting reference UK588498
Alternatively, please contact Sadie Thomas (phone number removed) for more information.
Please note you will receive an automated response advising you that we have received your CV
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide
This job expired on 27/11/2009
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