Online Marketing Manager

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Job posted by 2nd City Resourcing View more jobs from 2nd City Resourcing Find out more about 2nd City Resourcing

Job details

Job Description

Why is this job important to the company?

Following a period of financial growth coupled with new business wins and a renewed market presence means this organisation is looking for a candidate to be responsible for developing and managing profitable online direct marketing campaigns.

What responsibilities will I have?

To manage and implement all online promotional campaigns to achieve Direct Channel GWP, sales volume, CPS and profitability targets:

• Work closely with Pricing, Group Marketing Database colleagues and appropriate external resource to develop target segment profiling, propensity and conversion models and to embed data collection & prospecting best practice
• Develop media and creative briefs;
• Works with Online Channel Manager (OCM) and Agencies to prepare plans & campaign schedules;
• Implement online marketing campaigns on time and within budget;
• Manage the analysis of online marketing campaigns and adjust plans accordingly;
• Co-ordinate our participation in external online marketing benchmarking;
• Make use of web analytics and ad serving tools and to champion new and improved ways of campaign reporting.

What skills and experience will make me successful?

• An understanding of Online Marketing principles including knowledge of online media management, developing compelling campaigns, interpreting campaign analytics and optimising performance to maximise business results
• Tight budget / agency / partner management to ensure budgets are respected, targets met and objectives achieved.
• Ability to plan and organise your own time to ensure deadlines are met and objectives achieved
• Problem solving skills to ensure practical solutions are found to often complex business problems
• Ability to question and challenge in a positive manner
• Build strong internal relationships to ensure consensus and business success
• Focuses effort on objectives and outputs to be achieved and adopts a sense of urgency at work

If you can demonstrate the relevant skills and experience required to perform this position successfully please forward your CV with a current telephone number, postal and email address quoting the relevant reference number to (email address removed)

2^nd City Resourcing Ltd provides a full service resource solution across all areas of marketing, communications, digital and PR.  The company recruits interim managers, contractors and permanent staff. 

2^nd City Resourcing is an equal opportunities employer.

For further information please visit (web address removed) or (web address removed) or contact (phone number removed) .

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