Marketing Analyst

Warning: This vacancy expired on 1st Dec 2008.

Job details

Job Description

Job Purpose
Role is to analyse the customer database in terms of product behaviours and customer typology, both strategic analysis for product marketing and evaluation of CRM activity undertaken. 

Key Responsibilities
·         Primary role function is to analyse the customer database using Business Intelligence tools, analysing the data and extracting findings of commercial value.
·         The role covers all aspects of database marketing analytics and will expose the candidate to a wide range of data and techniques.
·         Regular Reporting for CRM and Product teams
·         Evaluation of CRM activity, helping to set measurable targets for campaigns.
·         Product analytics on acquisition and retention.
·         Product dashboards
·         Customer behavioural analysis (cross-holdings)
Presenting back the results to peer and senior colleagues making recommendations based on findings.
You will have

·         Customer Database analysis skills
·         Experience handling and analysing large datasets
·         Ability to interpret complex analysis and distill into key findings

·         Knowledge of Business Objects or another Business Intelligence tool
Knowledge of simple SQL and query construction

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