Online Marketing/Product Manager

Warning: This vacancy expired on 7th Nov 2008.

Job details

Job Description

A well known International Banking organisation with a presence in 30 countries across the world and employs around 2,700 people speaking more than 40 languages. In 2007, the business embarked on a programme of change aimed at repositioning itself for accelerated growth and thereby laying the foundation for the internationalization of the Group.
 
Expatriate Banking (EB) within IB, where this role will be based, provides a full range of banking, investment and mortgage services to predominantly personal customers around the world in multiple currencies and holds customer assets running to many £billions. EB has been identified as a key area that can and will deliver fast growth for the Group and, consequently, is in receipt of a significant and sustained level of investment to unlock this growth over the next few years.
 
Internet Banking is  considered a critical component of  the growth strategy of the International Banking. The online business is now poised for rapid growth  and investment. Significant business opportunities in this area make this role a challenging  as well as a rewarding one
 
The role available is Online Marketing/product Manager. This role will have  the  following key responsibilities
 
Key Responsibilities:
 
The role will have responsibility in supporting the Internet Head , International Banking in the following areas:
 
- Improve online customer experience of the International banking websites
 
- Work with cross functional teams including product, operations and compliance to develop and implement  an effective and  an easy to use content management system for  updating online content
 
- Drive and  increase registrations for  internet banking  among International banking customers
 
- Monitor and track website traffic and implement initiatives to increase flow and retention of quality traffic to the International banking website.
 
- Use website  analytics to measure marketing effectiveness of  website promotions and implement initiatives  to improve sales  and customer satisfaction
 
- Work with product  teams across the business  to increase  X sell  and customer acquisition through the website.
 
- Monitor competitor activity and online banking trends  to incorporate new features that will benefit the business and  the customers
 
Skills and Experience :
 
The successful candidate will a flexible team player, with strong interpersonal and communication skills and a demonstrable ability to deliver results whilst maintaining quality.  The skills and experience required include:
 

- 4-5  years Marketing or Product Management  experience preferably in the online area
- Self starter, capable of working in cross functional teams to deliver  business results
- Financially numerate and strong analytical skills
- Ability to understand customer needs / preferences and tailor  business priorities to match those needs.

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