Warning: This vacancy expired on 3rd Oct 2008.

Job details

Job Description

Working for a leading retail bank, your job purpose is to develop, manage and implement specific marketing communications activities, across a range of channels that support the achievement of the marketing objectives and communications plan.

Accountabilities:

Customer, Market and communications
Demonstrates a strong customer perspective. Is expert in marketing communications across all channels, but especially including PR, internal communications, research, advertising, campaigns (including direct mail and advertising) and also understands brands and their delivery.
They will utilise their working knowledge and best in class industry practices to apply this knowledge in the development of marketing communications.

Communications strategy
Draws up recommendations on communications strategy for particular product areas and media types and submits for approval at relevant internal forums.
Will employ research and insight to drive strategic recommendations, and ensure that the team is engaged with achieving these goals.

Communications Planning and implementation
Leads the delivery of a range of projects across multiple communications channels, such as PR, internal comms and Campaigns (including advertising & direct mail). These projects may be for a particular product and/or specific media and require the influencing of internal & external stakeholders and substantial and complex supplier management.  There will be interdependencies of budgeting and timing/control requirements.

Communications briefs
Can develop complex briefs where the information is not always clearly defined, seeking further information from relevant stakeholders.

Creative and media solutions
Able to critique creative based on in-depth knowledge and can provide a range of solutions. Able to position feedback appropriately and raise issues where necessary.

Management of agencies and suppliers
Briefs agencies on a range of project requirements, and manage controls including timing and legal requirements.  Likely to manage multiple agencies including creative, media and PR.

Budget management
Contributes to the development of departmental budgets. Accountable for the management of own campaign budget.

Communications value and contribution
Based on sound rationale, guide the agencies through strategic and creative development process, providing effective feedback and also adhering to brand guidelines.
Understands evaluation feedback and communications impact across multiple areas, implementing changes to improve results. Able to accurately interpret information, and identify links and relationships within a range of complex information. Is clear what communications have contributed to the campaigns.

Brand and customer experience
Understands brands and how they are delivered through comms channels.
Addresses and resolves issues arising where activities are not aligned to the brand.  Understands brand equity and seeks opportunities to develop it.
Recommends research and insight techniques to better understand the brand, our customers journey through it, and then applies those findings to comms strategy.

Legal and regulatory
Challenges, appropriately, the legal and regulatory framework and how we operate within it. Identifies risks and opportunities to the business. Ensures that communications are compliant.

Knowledge, Skills & Experience Required
Sound knowledge and understanding of marketing and communications channels, including brand, research and insight, PR, internal communications, advertising, DM and retail gained through work experience.

Key relationships/interfaces - Typically senior managers of teams or departments and agency account managers, directors, planners, and creatives.
Independence Fairly independent, pro-active reporting to Senior Manager
No of staff managed - 2
Scope/impact of role - Product/media type impact
Budgetary responsibility Approx £50k per campaign.

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