Leading global financial provider are looking for a Head of Affinity Marketing. As one of the biggest players in the Insurance market this is an excellent opportunity for the right candidate to join the global team based in London with an overview to growing their market share in a selection of Emerging Markets in Central & Eastern Europe.
This role focuses on Product Management and Proposition Development focusing on Affinity marketing. You will responsible for supporting in-country affinity teams to maximise acquisition and retention ROI for 3rd party relationships by sharing knowledge and learning's of best practice affinity proposition development, acquisition and relationship marketing.
Key Responsibilities include
*Work across region to build appealing and motivating affinity propositions for potential partners
*Work across region to build realistic high level marketing plans and models to enable evaluation of business opportunities
*Support development of high quality, motivating and validated Affinity Marketing Strategies and Plans in country
*Evaluate input, feedback and make recommendations to ensure proposed affinity marketing plans cover all opportunities, are robust and meet wider business strategies and objectives
*Ensure appropriate tracking tools are available, set up and reviewed prior to campaign launches
*Review performance vs. pitch plans and KPIs and recommend adjustments where appropriate
*Being a recognised expert in applying best practice proposition management techniques and tools and demonstrating the Brand Beliefs
Ideal Candidate Profile
*Previously held Senior Proposition/Product Manager, Senior Marketing Manager
*Experience of new business pitches and/or proposition development for 3rd party relationships with blue chip companies
*Extensive knowledge of end to end business processes
*Knowledge of affinity business
*Expert in applying best practice proposition management techniques and tools
Overseas Travel will be required in this role. Our client are offering an excellent package and benefits package. To apply please send through your CV to (email address removed) or call Henry Jarlett at Jarlett de Grouchy
This job expired on 15/02/2012
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