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Marketing Planning Manager

Warning: This vacancy expired on 8th Dec 2008.

Job details

Hays Sales & Marketing
Salary £40000 - £45000 per annum
Location South Wales
Job type Permanent
Company Hays Sales & Marketing
Contact Ros Wright
Job sectors Banking/Finance
Job disciplines Marketing
Employment Type Employer
Posted 10th Nov 2008
Expires 8th Dec 2008

Job Description

Reporting into the Marketing Director, your main objectives will be:

·          Manage marketing budgets and plans to deliver target activity.

·          Analyse campaign activity to deliver maximum return from any given campaign.

Work with Marketing Director and channel managers to ensure that all marketing campaigns are delivering the best possible return.

Your key tasks

You will assess marketing campaigns against financial targets, and work with the channel managers to identify areas for improvement, as well as assessing the scope for extra budget for successful activity.:

·       Work with product owners to develop marketing element of three-year product plans.

·       Work with product owners, marketing director, finance director to develop a rigorous & robust annual marketing plan.

·       Suggest, monitor and draw conclusions from analytically rigorous tests designed to improve media effectiveness

·       Work with product owners to ensure smooth implementation of new products & services.

·       Maintain an awareness of consumer behaviour

Work with channel managers to ensure optimum return for marketing spend

Key skills required:

·         Accountability

·         Adaptability

·         Initiative

·         Impact

·         Judgement & problem solving

·         results-oriented approach

·         ability to work under pressure and to tight deadlines

·         good verbal & written communication skills

·         numerate and analytical

·         excellent attention to detail

·         excellent relationship, influencing and networking skills

·         understanding of FSA regulations for financial promotions

proven ability to manage marketing spend budgets for maximum return.

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