Senior Manager Targeted Channels

Warning: This vacancy expired on 29th Sep 2008.

Job details

Job Description

Senior Manager, Targeted Channels
Permanent
Cardiff
£60,000
 
Exciting role in world market leading financial services company!! 
You will support the Head of Retail and Targeted Channels to initiate, develop and agree delivery of acquisition plan for credit cards against key volume, asset quality, budget, cost per card and P&L metrics across targeted direct channels.  
 
·         Help develop and agree annual acquisition plan for targeted channels, including direct mail, telephony, door drops, inserts and DRTV for core brand.
·         Responsible for delivery of acquisition plan to meet hurdle rates on key metrics of CPC< NER, NPV and EMOB measures within marketing budget.
·         Manage processes for budgeting and forecasting targeted channels ensuring activity is hitting plan.
·         Help maximise profitability and NPV's of new account growth by product and channel through the creation and development of a test and learn environment.
·         Play a key role in building direct mail and telephony channel capability to improve recruitment of both new to franchise and credit card cross sales to existing customers.
·         Development of new distribution and sales channels e.g. door drops, inserts and DRTV.
·         Responsible for development of insights into performance of direct channels that can be utilised to drive testing and refinement of strategy
·         Work with Analytics, Decision Science and External Parties to develop and drive targeting models to optimise marketing investment and profit for the business.
·         Develop a close relationship with Group Marketing to leverage the opportunities for Cards.
·         Manage and develop a team.
 
The Person·         Strong Commercial awareness
·         Strong problem-solving and analytical skill
·         Strong communication and influencing skills
·         Strong team leadership and team working skill
 
Knowledge
·         Knowledge of the mechanics behind improving the profitability and growth of the credit card portfolio by analysing customer needs, competitors and market trends
·         Understanding of the relationships between customer needs, customer behaviours, acquisition performance and profit and loss impacts.
 
Experience
·         Experience in consumer financial services marketing and knowledge of customer motivations and behaviours
·         Experience of NPV/P&L modelling
·         Experience of concept/proposition development process
 

Apply for this job

To apply for this job, simply click on the "Apply for this job" button below right. By clicking the button you can track your applications through the website. Phone numbers and email addresses are removed from job details on purpose. Please do not email the website.

Did you know?

There are currently over 600 recruiters actively searching our CV database?
Candidates who add their CV are 50% more likely to find a suitable job.

Add your CV now »

 

Recommend this job to a friend

Think this job might be up your friend's street? Recommend it to your friend and we will send them email on your behalf.

View more jobs from Hays Sales & Marketing