Target Market Coordinator

Warning: This vacancy expired on 25th Sep 2008.

Job details

Job Description

Target Market Coordinator
6 Month Contract (poss. of perm)
c£22000
Cardiff
 
Excellent opportunity to work within financial services sector - you will have the ability to analyse data and communicate effective ways to take campaigns to market.  Segmenting certain areas being creative and working together with the E-marketing Manager and the Marketing Communications Manager to form new communications throughout their marketing process. Although this role essentially is analysing the market, this role is equally a commuications position. This is a great opportunity to build yourself your own role and make a difference. You will profile target market by undertaking quantitative and qualitative marketing research.  You will work closely with all customer-facing teams to ensure they have access to robust market intelligence to support all business development activities.
 
Main Duties
·         Target market to identify potential new investees, intermediaries and stakeholders, using appropriate marketing research.
·         Segment target market. 
·         Devise and develop insights into key segments of target market, building and maintaining the target market database.
·         Contribute to the development of targeted, effective on- and off-line marketing campaigns and internal communications.
·         Contribute to corporate strategy development through the company business plan, by ensuring strategy is based on sound market intelligence;
·         Develop strong working relationships with customer facing teams and inform their business development activities;
·         Develop strong working relationships with other members of the strategy and communications team and appropriate stakeholders.
·         Manage external agencies as necessary to ensure projects are completed in a timely manner according to deadline.
·         Prepare appropriate reports and other documents when necessary.
·         Represent the company at external events and functions.
Other duties as necessary

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