Warning: This vacancy expired on 11th Sep 2008.

Job details

Job Description

Confused .com is an exciting company within the Admiral group the only FTSE 100 company based in Wales.  They are seeking a new and dynamic PR Manager to join their growing businesses.
 
Whilst this role will primarily be based in South Wales, you will need to feel comfortable travelling to London on a regular basis to meet with journalists and editors to maintain our relationships and coverage.  You will need to manage a PR team based in South Wales, as well as working alongside a group of product experts, who form our panel of spokespeople.
 
This is an exciting opportunity to lead the PR strategy and campaigns for a business that has changed the way people buy their car & home insurance.  Building on impressive awareness levels and strong growth in media coverage, you will need to plan and manage our mix of target media, audience and messages for a wide range of products.
 
You will need to work closely with the Marketing Director to ensure that the PR plan complements, and enhances, our wider communications strategy.

Accountable to
Marketing Director

Responsible for
PR Executive

Key success metrics (targets to be agreed)

• Delivering against a plan that sets out activity and targets by product, audience, channel & title.
• Delivery of targeted coverage levels, to agreed quality criteria.
• Delivery of targeted response numbers to target cost.
• Ensuring that campaigns are maximising the potential returns from each media channel.
• Ensuring team members achieve their individual targets.
  

Key tasks
You will be responsible for all PR campaigns and projects:

• Evaluate all existing activity & procedures, and manage our calendar of PR activity.
• Manage agency supplier(s) to ensure best use of available resource.
• Act as primary contact for our PR agency for external comment and briefings/interviews.
• Act as a main spokesperson for (web address removed) across all media, and work with our PR agency to increase our media coverage.
• Manage pool of spokespeople to ensure wide coverage of (web address removed) .
• Actively seek out journalist contacts with interest in products in Confused.coms portfolio.
• Present (web address removed) as a source of expertise on the products it compares.
• Establish (web address removed) as a ready source of data and comment.
• Minimise negative coverage by developing crisis management plans.
• Research new competition within the price comparison market, identifying differentiators and areas of competitive advantage.
• Keep up to date on market information and trends.
• Ensure that brand promise and positioning is consistently communicated through story subject and tone.
• Analyse ROI to ensure optimum return from campaigns.

Key competencies

• Accountability
• Adaptability
• Initiative
• Impact
• Judgement & problem solving
• Results-oriented approach
• Ability to work under pressure and to tight deadlines
• Good verbal & written communication skills
• Numerate and analytical
• Excellent attention to detail
• Understanding of FSA regulations for financial promotions

Benefits

• Pension
• Private Healthcare
• Shares in the company
• 10% bonus of salary

Ref Code: ADV336153SIM5

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