PR Manager

Warning: This vacancy expired on 29th Sep 2008.

Job details

Job Description

An exciting new brand within a successful established Financial Services business in South Wales is seeking a dynamic and experienced PR Manager.
Whilst this role will primarily be based in South Wales, you will need to feel comfortable travelling to London up to twice / week to liaise with journalists and editors to continue to communicate the new brand.
This is an exciting opportunity to lead the PR strategy and campaigns for a business that has changed the way people buy their car & home insurance.  Building on impressive awareness and strong growth in coverage, you will need to plan and manage our mix of target media, audience and messages.
You will need to work closely with the marketing director to ensure that the PR plan complements, and enhances, our wider communications activity.
 
Accountable to
Marketing Director
Responsible for
PR Executive
Key success metrics (targets to be agreed)
Delivering against a plan that sets out activity and targets by product, audience, channel & title.
Delivery of targeted coverage levels, to agreed quality criteria.
Delivery of targeted response numbers to target cost.
Ensuring that campaigns are maximising the potential returns from each media channel.
Ensuring team members achieve their individual targets.
Key tasks
You will be responsible for all PR campaigns and projects:
Evaluate all existing activity & procedures, and manage our calendar of PR activity.
Manage agency supplier(s) to ensure best use of available resource.
Act as primary contact for our PR agency for external comment and briefings/interviews.
Act as a main spokesperson for the business across all media, and work with our PR agency to increase our media coverage.
Manage pool of spokespeople to ensure wide coverage of the business.
Actively seek out journalist contacts with interest in products in the business' portfolio.
Present the business as a source of expertise on the products it compares, and establish the business as a ready source of data and comment.
Minimise negative coverage by developing crisis management plans
Research new competition within the price comparison market, identifying differentiators and areas of competitive advantage
Keep up to date on market information and trends
Ensure that brand promise and positioning is consistently communicated through story subject and tone
Analyse ROI to ensure optimum return from campaigns

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