Warning: This vacancy expired on 30th May 2008.

Job details

Job Description

The Opportunity

At the core of every charity is the overriding challenge of raising funds. The British Heart Foundation is no exception. Indeed, some of the challenges it faces as the nation’s heart charity are far greater. A great deal of its investment goes into heart research an activity that can be difficult for potential supporters to understand and connect with.

To meet this challenge, the Director of Fundraising is aiming to raise the profile and to increase its relevance to its target audiences and is hiring three individuals to really help drive this strategy: Head of Volunteering, a Project Directors in charge of Supporter Acquisition and another Project Director in charge of Customer Relationship Management.

The Position

In line with the BHF vision, this is no ordinary role. This is a challenging opportunity and not for the squeamish! We are looking for someone who is currently or has historically modelled a highly innovative and original customer acquisition programme campaign. It could be that you are currently heading this function or providing strategic direction to a head of acquisition / direct marketing. Make no mistake; if you have the skills and the courage to implement change and drive marketing strategy, you should definitely be considering this opportunity.

*To develop and deliver a step change Customer Relationship Management Strategy across the organisation.
*To take a leadership role in the development and implementation of a CRM system.
*To significantly improve the BHF’s approach to managing relationships with supporters.
*To oversee the creation of a Supporter Services function for the Fundraising Division.

The Person

*Experience of developing and delivering a customer relationship management strategy
*Strong achievement drive
*Track record in achieving step change results
*Significant experience of successful supporter/customer retention
*Strong systems and data orientation
*Outstanding direct marketing skills
*Excellent budgeting skills
*Target orientation
*Fundraising experience is desirable
*Outstanding ability to develop and deliver strategy
*Strong influencing and negotiating skills
*Experience of managing and retaining relationships with supporters
*Strong strategic planning skills
*Strong influencing and negotiating skills
*Excellent interactive skills with the ability to lead and motivate staff across multi-sites including remotely based staff
*Creative and innovative
*Good report writing skills with the ability to analyse and interpret data and respond appropriately to outcomes
*Budget management skills
*Ability to present and interpret financial information
*The ability to travel extensively throughout.

Key Responsibilities

Strategy and Planning:

*To lead colleagues to develop a step change supporter journey programme
*To deliver a strategy test plan- manage, roll out and evaluate
*To adapt and finalise the strategy based upon test results, then roll out
*To ensure that all FR retention activity is integrated and in line with the strategy
*To monitor all retention activity, report on ROI and LTV and implement changes
*To work closely with OnceCrm Project Manager
*To work closely with GM acquisition to ensure alignment of strategies
*To work with the Director of Fundraising to further develop the FR strategy

Business Development:

*To take a lead role in the development and implementation of the Supporter journey Programme
*To lead and support the development of a cross Divisional Supporter Services function
*To develop, test and roll out new supporter care and retention products and initiatives

Business Processes:

*To review processes across FRD in order to develop and roll out a plan to improve and make consistent these processes (in line with Supporter Journey Programme)
*To monitor consistent delivery of processes across the Division

Budgeting:

*To devise and manage a budget for development of the Supporter Journey strategy
*To oversee the development and roll out of all FR budgets related to supporter retention
*To oversee the development of a budget for a Divisional Supporter Services function
*Monitor ROI of all retention activity

Line Management:

*To provide line management support to the Head of Supporter Services
*There may be additional line management responsibility at a later stage

Benefits

*Pension
*Healthcare
*Dental cover
*Health Insurance
*Gym membership – significant contribution
*Bike Loan
*and much, much more......

For more information or further opportunities with British Heart Foundation visit our dedicated recruitment website (web address removed)


Ref Code: ADV333973SIM1
Closing Date: 02/06/08

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