SENIOR ACCOUNT MANAGER for leading Cheltenham agency.
This agency seeks a Senior Account manager to join the team heading up a major charity account.
As Senior Account Manager, you will operate as the hub between agency and client providing management of the client direct response marketing programme, planning and executing campaigns and projects and developing outstanding and high response fundraising campaigns.
You must have a sound agency background or client side experience from the not for profit sector. You will be motivated and enthusiastic, looking for new ways to generate funds and responses from the key target audiences. You will also be able to and aware of the changes facing the fundraising sector in terms of using new technologies and be able to implement response driven campaigns to take advantage of these techniques. This will include an understanding how social media can be used for acquisition and branding for the charity marketplace to reach new target audiences and a desire to make full use of the new opportunities that the digital marketing world (including mobile) affords for the fundraising sector
You will be passionate about the delivery of excellent client service and always be looking for new ways to enhance the work of the agency.
You will be required to work with the insight team to analyse results, to deliver insight and clear marketing thought and thrive on being the key contact point as a Senior Account Manager.
The client is ambitious and energetic and the Senior account Manager is the guru for the account, providing complete support. Reporting in to the Account Director and managing an Account Executive, the Senior Account Manager will be the 'go to' person on the account.
The agency has an enviable reputation for knowledge of this marketplace along with a track record of excellence in both strategic development and in delivery. There is a clear development path for the successful applicant and the chance to really show your skills and attributes as a client service professional.