Warning: This vacancy expired on 23rd May 2008.

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Job Description

eCommunications Executive – Business Link London

Business Link in London is the first place to go for high quality information and practical advice to help you meet your business challenges, make the most of business opportunities and take up any appropriate business support. We offer a broad range of information from business planning and marketing, to finance and HR issues.

We are seeking an eCommunications Executive to take on sole responsibility for the day to day operational management of all end to end email marketing activity. You will need to be strong willed, a good negotiator and able to manage expectations. The post holder will be responsible for managing the relationship with the email service provider (ESP), the email marketing budget & managing the design, delivery & performance of all email marketing activity.
Our vision is to become the No.1 brand for the provision of business advice and assistance to London’s SME’s. To set us up for success for 2008/09 we’re expanding our team to help us achieve this.

The role:

• Assist the Web & eCommunications manager in the ongoing review & development of a long-term e- newsletter & email marketing strategy that supports the broader business objectives with regards to target markets & key segments.
• Stay abreast of industry developments with regards to e-communications & email marketing strategy & provide insight into routine planning.
• Work with other members of the marketing team & wider business with regards to data analysis & performance in view of key segments & target audiences.
• Identify & drive through tactical initiatives in ensuring that newsletters deliver required metrics where possible.
• Acting in a consultative manner for the rest of the business wishing to undertake e-marketing & email marketing activity. By this token, the online team will be responsible for managing the agency relationship.
• Work directly with the Marketing Services Manager to build a well planned calendar of tactical e-shots, manage the design & delivery stage & provide feedback & analysis on performance.
• Managing the relationship with the e-mail marketing agency with regards to scheduled broadcasts & campaign management to ensure that our e-communications are fully optimised.
• Development of an appropriate eCRM strategy that capitalises on the customer information held by the business & identifies ways in which this can be developed & used to best effect.
• Ensure that the two-way transfer of data between the ESP & Business Link London data integrity team is appropriately managed & timely.
• Manage the budget of email marketing activity ensuring that all strands tie up to deliver economies of scale & cost efficiencies where applicable.
• Work in close collaboration with the marketing team & across the company to build & manage a forward thinking content plan for monthly newsletter delivery.

Skills & Experience:

• Sound editorial experience gained over several years & excellent eye for editorial detail
• Well-honed skills in writing creatively about complex subject matter & producing timely pieces of content.
• Proven practical experience in use of Content Management Systems in a web environment
• Practical experience of working with public sector departments & familiar with processes within the public sector or local authority a plus.
• Thorough understanding & practical experience of website information architecture, customer-centric design, content writing for the web, e-marketing & search engine optimisation.
• Awareness of project management principles & ability to deliver to demanding deadlines.
• Experience of dealing with multiple stakeholders & enthusing others to contribute content.

For more info vist our website. For a full job description or to apply, please apply online clearly indicating the role you are applying for, explaining why you feel you are suited to the role, what relevant skills and experience you have, and your salary expectations.
Serco offers excellent benefits and future career opportunities within the wider Serco Group, including Performance Related Bonus, Pension Scheme, Life Assurance and 25 days holiday. Serco is an equal opportunities employer, and is particularly keen to encourage applicants from under-represented groups, such as minority, ethnic, disabled and women.

Following the closing date of the advertisement, we will be reviewing all applications with a view to short-listing for interview, and you will be contacted in due course should you be suitable for the position.

If your application is unsuccessful or you choose not to accept any offer of employment we make, the information will not be held for longer than necessary, after which time it will be destroyed. If your application is successful, the information will form part of your employment and we are entitled to process it for all purposes in connection with your employment.
No phone calls from recruitment agencies or other third parties.

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