


| Salary | GBP20000 to GBP23000 per annum |
|---|---|
| Location | Oxfordshire |
| Job type | Permanent |
| Company | Big Fish Recruitment |
| Contact | Helen Broughton |
| Job sectors | Charity, Media/New Media |
| Job disciplines | Marketing |
| Employment Type | All |
| Posted | 11th Aug 2008 |
| Expires | 11th Aug 2008 |
A great opportunity for an experienced marketing executive has arisen to join the highly successful publishing department of a leading charity organisation.
You will be responsible for developing campaigns targeting end users. The role has a strong e-marketing focus, with the flexibility to adopt new techniques and technologies into the marketing mix. New products are always being developed, or existing products expanded, and marketing plays a key role in researching viability, and developing business plans.
You will create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. You will also work with the in-house designer to produce materials of visual impact and within brand guidelines, write copy for each product, reflecting key messages, features and benefits. Candidates will also use email, adwords and other electronic marketing techniques to inform customers of new products and generate sales.
Excellent project management skills and a strong understanding of the principles of marketing are required. A strong understanding of new technologies and how they can be applied to marketing along with excellent copywriting skills is essential.
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