Warning: This vacancy expired on 12th Aug 2008.

Job details

Job Description

Senior Communications Planner/Strategist (Loyalty Program)
To £70,000 plus car allowance, flexible benefits and bonus scheme
London (Ealing)

Who did you say?

We said dunnhumby. And our prestigious clients did too. They include Tesco, Procter & Gamble, Nestle, Unilever and Coco-Cola. We won’t be too surprised if you haven’t heard of us because we’ve always been in the business of making our clients’ names bigger before our own. We think it’s time to change that though. So we thought a new challenge was in order. For you, for our business and for our ever increasing brand portfolio.

So what is it you do?

We do a complex task expertly, comprehensively and with superior creative style. Starting with analysis of consumer purchase decisions we use that data to drive brand values and strengthen clients’ positions in a fiercely competitive global marketplace. As we say to them: customers don’t get stolen, they walk. So using a combination of IT, data analysis, creative skills and business expertise we give our clients’ consumers the best and most trusted reasons to stay exactly where they are.

And me?

As our expert on Loyalty Program and Communications Strategy, you will apply your experience to help further develop Tesco’s Clubcard Loyalty program and associated communications programs such as Clubs and Statement.

Key responsibilities include:

• Build and develop strong relationships with Tesco Clubcard Director and Senior Marketing Managers
• Identify new opportunities for ensuring Tesco Clubcard remains the market leader in Loyalty Programs
• Create and drive a strategic insight plan to ensure Tesco can evolve the Club card proposition and associated channels in line with their customers’ needs.
• Lead a cross-service virtual team to deliver Clubcard strategic insight projects
• Develop a knowledge bank of insights across Tesco Clubcard and share best practice with internal dunnhumby teams

You will have:

• Proven strategic capability and a data driven approach to communication planning
• Developed and executed direct mail communication strategies for clients, ideally in Loyalty Program management
• A passion for data and its use in driving targeted communication
• Demonstrable senior client management and project management experience

You will be tenacious and calm in challenging situations and be able to see things clearly from a customer perspective.

Why would I want to do it?

This is your chance to contribute to our vision for how we build revenues, strategic partnerships and develop the right propositions to meet the needs of our clients.

You’ll have a proven track record of success in your chosen career and are now looking for an original new challenge. In return, we’ll make things happen for you. It’s not just a competitive salary, it’s a chance to grow a new business doing a job you’ve always loved doing.

How do I get involved?

Please apply via the apply now button

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