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Brand Manager

Warning: This vacancy expired on 2nd Sep 2008.

Job details

Better Placed Recruitment

Get more details on Better Placed Recruitment

Salary £30000 - £40000 per annum
Location North West
Job type Permanent
Company Better Placed Recruitment
Contact Vikki Daras
Job sectors FMCG, Retail, B2C
Job disciplines Advertising, Market Research, Marketing, Communications, Branding
Employment Type All
Posted 5th Aug 2008
Expires 2nd Sep 2008

Job Description

·To position brands and products to satisfy specific needs of the target UK consumer.
·Manage existing product portfolio ensuring achievement of targets through ongoing analysis and subsequent refinement of strategies.
·Lead and provide direction to cross functional teams, motivating them to achieve brand targets and or new strategies and direction.
·To manage appropriate product innovation to best satisfy the needs of the target consumer.
·To ensure product innovation is consistent with brand positioning and proposition.
·To communicate with the UK target consumer and the UK trade using cost effective media solutions.
·To work effectively with UK Advertising, Media, Design, Sales Promotion, Research & PR agencies ensuring maximum return for investment and achievement of brand targets.
·To be responsible for costs which impact on brand & product profitability.

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