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Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

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	This job expired on 10/02/2012 Browse Marketing jobs by Region Marketing jobs in Wiltshire Browse Marketing jobs by Discipline FMCG B2C Brand Management Jobs Digital marketing jobs Online Marketing Jobs

Job posted by Direct Experience View more jobs from Direct Experience

Job details

Salary band £30k - £40k Salary details £35000 - £40000 Location Wiltshire Job type Permanent Company Direct Experience Contact unknown Job sectors FMCG, B2C Job disciplines Branding, Digital Employment Type All Posted 03/02/2012 Expires 10/02/2012

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Job Description

CRM Brand Manager - £35,000 - £40,000 - Trowbridge

A market leader Baby Feeding company are looking for a CRM Brand Manager to join them following a restructure.

As the CRM Brand Manager you will be driving the brand choice through CRM channels and some of the main responsibilites will be:

Lead and deliver the acquisition plan - Management of two agencies to deliver the plan; monitoring performance vs targets, troubleshooting any performance issues and creative development as appropriate. Channels include paid search, SEO, online display and press

Drive brand preference through customer engagement

Brand Planning - attitudes and behaviours, understanding & implementation of segmentation anaylsis to drive programme effectiveness

Performance and financial management
To secure this role you will need:

Brand marketing experience within blue chip FMCG/consumer/healthcare environment or agency CRM experience

Management and evaluation of targeted activity campaigns (BTL, online, CRM)

Able to interpret consumer data, convert into insight and create activity plans

CRM/social/digital media