CRM And Internet Executive

Warning: This vacancy expired on 22nd Aug 2008.

Job details

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Job Description

Would you like the opportunity to work with one of the biggest FMCG companies on the globe? My client is looking for a unique individual to join them as a CRM and Internet Executive. This is the chance to join a multi billon pound multinational corporation which will allow unparalleled progression and scope.

Your key accountabilities will be:
- To input into the development of CRM and internet strategies.
- To develop a deep understanding of consumers, their behaviour and attitudes towards the brand and the category and a clear understanding of the role and potential communication routes within the overall brand strategy.
- You will be required assist the CRM and Internet Manager in developing and gaining approval for ideas and activity for the CRM and internet plans for core and specials brands, thereby contributing to meeting the overall marketing plan.
- Execute plans as directed by the CRM/Internet Manager.
- To liaise across consumer, ethical, trade, business intelligence, regulatory and legal functions to ensure that proposed plans are consistent and in line with brand vision and positioning and fit with regulatory and legal requirements.
- To assist in managing on a day-to-day basis the interface between the business and relevant agencies to ensure that activities in support of the CRM and internet plan are delivered to time, cost, quality and legal requirements.
- To propose, agree and manage promotional spend within agreed limits; ensuring suppliers are challenged to provide value for money. To raise and track POs as directed by the CRM and Internet Manager.
- The successful candidate will ideally be working towards a relevant digital/CRM marketing qualification or equivalent practical experience.
- Good appreciation of the potential of digital and CRM communications.
- Understanding of the market, competitors, customers and relevant legislative/regulatory constraints and strong interpersonal skills.

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