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| Salary | £16,000 to £18,000 |
|---|---|
| Location | North West, Cheshire, Cumbria, G.Manchester, Lancashire |
| Job type | Permanent |
| Company | Resource Management International |
| Contact | Gemma Mitchell |
| Job sectors | FMCG, Retail, B2C, Media/New Media, Leisure |
| Job disciplines | Direct Marketing, Marketing, Design, Branding, Market Analyst |
| Employment Type | All |
| Posted | 15th Jul 2008 |
| Expires | 29th Jul 2008 |
Marketing Executive/Marketing Campaign Manager, Leisure/Travel, Wigan, Lancashire, North West, £16,000 - £18,000 – An exciting new role! My client is a well established Wigan based Leisure/Travel Company who is looking for a Marketing Campaign Manager to join their growing team. The role will be varied and involve numerous elements of the marketing mix the main responsibilities will include:
Planning and implementation of the companies direct marketing campaigns which will include creative briefing, product checking, copywriting, data selections, letters, signoff, print, fulfilment and post campaign analysis.
Coordination of all aspects of direct mail campaigns to agreed timescales and budget, following the correct product selection and approval process.
Liaison with in-house graphics, brochure production and product teams. Negotiating and managing best price and quality with direct marketing agencies, data agencies and print fulfilment companies.
Propose, approve and complete targeted data selections. Carry out appropriate analysis of direct marketing campaigns. Track, analyse and report on individual campaign results.
Ensure relevant departments are fully briefed on any campaign detail prior to mail date and that each campaign is set up on our systems. Including call centre and online marketing team.
The successful candidate will have direct marketing experience and will possess a strong data focus mixed with creative ability.
This is a really exciting chance to work for a forward thinking and successful company where there will be genuine opportunities for progression.
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