Market Research Manager

Warning: This vacancy expired on 9th Sep 2008.

Job details

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Job Description

A global FMCG manufacturer currently has an unrivalled opportunity to join them as Market Research Manager where you will be responsible for scoping and project managing a full programme of qualitative and quantitative consumer and shopper research;
- Supervise all research and help translate research objectives into adequate methodologies.
- Ability to demonstrate an understanding of the qualitative and quantitative research tool kit, and to select, manage and evaluate the most suitable research supplier and methodology.
- Communicate results to marketing team through informal meetings or formal presentations, ensuring results are turned into actionable recommendations.
- Ensure the most efficient use of allocated budgets.

CONSUMER:
To make sure the marketing team achieve the best consumer and shopper knowledge and understanding.

RESEARCH:
- To develop the research design and to manage the research process.
- To provide added value via analysis of all kinds of research.
- To identify the best agencies to work with according to the objectives of the research.
- To coordinate and verify the output of the external agencies.

Types of research covered:
- Ongoing brand tracking research and supervision of output (brand pyramids etc).
- Advertising development research.
- Concept screening.
- Consumer acceptance and home placement tests.
- Packaging and product research.
- Consumer connections – consumer and shopper.

QUALIFICATIONS AND SKILLS:
- Experience in consumer and market research.
- Knowledge of research techniques, data analysis and its integration with other information sources.
- Skilled in interpreting (analysis and synthesis) research results.
- Strong communication and interpersonal skills required to continuously manage relations between stakeholders and research agencies.
- Well organised and proactive to meet needs of different clients and stakeholders.

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