Market Research Manager - Brand Equity

Warning: This vacancy expired on 16th Sep 2008.

Job details

Job Description

Brand Equity Market Research Manager required for highly successful global FMCG company!!!!!

Could you be a company champion for power brand equity, provide the insights required for long term success & drive brand equity learning in a global FMCG company? You could be just the person required to strengthen this company's brands!!!!!!

This exciting opportunity will see you working with teams to ensure they are driving the brand equity forward & making use of all available resources. You will be required to provide a substantial evaluation of the equities of the company's powerbrands to inform & advise on decision making & finally continually search for novel & exciting methods of measuring equity. You will be expected to work with the current agencies responsible for the brand equity & tracking & will also be required interact with some of the company's key clients.

With good awareness of commercial strategy, you will posses solid brand equity understanding & thought leadership skills, strong influencing skills & have the ability to lead teams to success. You will have experienced building & maintaining strong brands, will have the ability to develop customer insights taken from market research data & will have good understanding of marketing processes & methods.

Why would you be good for this role?

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