Global Research Manager

Job details

Job Description

Leading consumer goods business with a portfolio of global household brands are currently seeking a Global Research Manager responsible for the development and implementation of market research plans across a designated set of product categories.  In this role, you will be expected to provide support to the Global Category Development Marketing and R&D teams in interpreting market research results/contributing to action plans following research. 

Key Responsibilities 

• Works with counterparts in Global Marketing and R&D on assigned Global Categories, to develop a strong innovation pipeline and manage our global brand equities.
•  Providing in depth consumer understanding through state of the art, cost effective, qualitative and quantitative research methodologies applied consistently and across markets
• Providing consulting and interpretation of consumer and market research data to Categories, R&D and Area Management organisations
• Develop and apply consistently standardised market reading data across categories and geographies

This is a global role and the successful applicant will be a member of Global Market Research Team.

• Strong focus and involvement in NPD and the innovation pipeline, reviewing business objectives with Category Marketing management, in order to develop, manage and execute research plans to best meet them
• Responsible for the implementation of category market research projects for assigned categories
• Proactively develop a deeper understanding of consumers in the category
• Share and aid understanding of consumer learning within the Category Marketing management team through building and collation of global consumer insights
• Discuss consumer understanding needs with category marketing management, and recommend concrete research plans and methodologies to meet those needs
• Implement specific research projects in alignment with the Category Market Research Director using global standard, consistent and best practice methodologies
• Provide high quality support to the category marketing team in interpreting market research results, contributing to practical action plans following research
• Plan and manage the category market research budget in conjunction with Category Marketing management and the Category Market Research Director
• Contribute to profitable growth through membership of business teams aimed at developing successful innovations

To succeed in this role you will significant and proven experience with both qualitative and quantitative state of the art research methodologies, have experience of working within a global FMCG company or be a Snr Researcher within an agency who has worked in-depth on FMCG accounts.  

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