Shopper Insight Manager

Warning: This vacancy expired on 12th Sep 2008.

Job details

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Job Description

A fantastic opportunity has arisen with a leading FMCG manufacturer for a shopping insight manager as part of the impulse team. The Channel Marketing Department is the ‘engine’ that drives the strategic shopper, channel and customer agenda to execute winning behaviour changes at the point of buying. As Shopper Insight Manager, you will contribute to this by developing, driving and delivering the shopper insight agenda for your specified channel.

In this role you will be responsible for:
- Identify shopper barriers/opportunities within the category/channel/customer and input/support the following activities e.g. category development strategy, POB vision.
- Develop the forward shopper insight agenda and develop ways of working to apply current insight.
- Work with the Head of Consumer & Business Insights, their team and data providers to ensure that all ad hoc shopper work done is in line with overall strategic direction, and takes into account consumer learning in the consumer and market areas too.
- Champion POB training/methodology and continue to cascade across sales & marketing.

To be successful in this role you must be educated to degree standard or similar, have come from a strong category, insights or market research background. You must have the ability to drive the strategic shopper insight agenda and influence the strategic agenda. Relevant ad hoc shopper/category development experience in insight generation either on agency or client side, preferably with experience in both qualitative and quantitative research.

This excellent six to twelve month contract offers you the opportunity to work with some of the country’s favourite brands and with some of the UK’s largest retailers. This position offers an excellent salary and the possibility of a contract extension or a permanent role upon completion.

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