Job details

Job Description

Interim Shopper Insight Manager
Salary: c.£40,000 - £45,000 pro rata - 9 months
Based West London
TL10723

Using consumer insight to develop and shape shopper/in-store marketing strategy is the challenge of this fascinating role with a leading FMCG snacks business. Your role will include briefing out qual & quant research - using the data to advise on shopper purchasing behaviour and motivations, in-store activity/display, product ranging and customer segmentation. You will work closely with the commercial and brand marketing teams and will regularly present data and business recommendations to retail customers. This is a role for someone who enjoys getting under the skin of the consumer and who can hit the ground running in a busy, hands-on and lively environment. FMCG experience preferred but broader customer research experience also considered.

Our Ideal Candidate

With a background on the agency or client-side, you will have superb qual and quant insight experience, ideally including both shopper research(intercepts/exit interviews, accompanied shops, in-store observations, segmentations) and continuous consumer panel and retail data too. You will enjoy digging deep into the data to identify the key issues and opportunities translating these into clear business priorities and recommendations for product, promotional, display and category management strategies. A confident and polished style is key as you will be presenting to internal and external contacts, ensuring that you gain buy-in to your ideas and recommendations.

Company Profile

This true blue-chip premier league global FMCG business which has always prided itself on its ability to build strong and hugely popular brands with innovative and heavyweight A&P activity and extensive NPD and brand extension work. This is a culture in which high levels of personal commitment and performance are expected but the rewards and opportunities for career development are superb.

Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment. Between us, we have almost 30 years' marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on (phone number removed) .

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